If you look at digital marketing only through the prism of results you are not looking at the multifaceted services in its entirety. While it is true that a search engine marketing agency helps your business reach out to more people on the Internet, the process is multi-pronged and time-taking. Any reputable online marketing agency will tell you how they go through rigorous planning, days of research and how they have to apply different strategies to help your business gain visibility on the online space. Digital marketing is not just simply about search engine optimization (SEO) but there are many other allied services such as PPC services, social media marketing, conversion rate optimization, affiliate marketing and so on.
But before the digital marketing company you hired for the job gets to its work, there are certain things they will want to know about you. Effective marketing only happens when the client-service provider relationship is transparent and communication is clear and open. If you want your digital campaign to be successful, be clear about the following things during your initial conversation with the search engine marketing company.
- Identifying Objectives
Before the agency gets to work they will need to know your objective. What is it that you are looking for through this campaign? Do you want to increase your online visibility? Do you want to generate more leads? Or, do you simply want to improve your SEO score? There are many things you could want and identifying the objectives is in fact the toughest part of the job. Just to identify the objectives you will need to analyse your business thoroughly, understand where it is failing in the online space, what are the shortcomings of your business and then chart out the roadmap.
- Sharing Key Information About Your Company
When the digital marketing company comes aboard they literally know nothing about you except who you are and what you do. That’s not enough to carry out a thorough digital marketing campaign. You will have to share many details with them, the more you share the better it is for them. Some of the key information should be –
• Your company URL and other associate domains
• Social Media Handles (in Twitter, Facebook, Instagram, Quora etc.)
• What Your Company Does
• Who Do You Target
• Most Successful Product or Services
• Brand Image and Selling Points
You will have to be very clear about your spending capacity when it comes to search engine optimization and digital marketing. Digital marketing is a time-taking process which means money has to flow in regularly. The first thing you need to be clear is whether you are ready to inject continuous money for the job without probably seeing any results immediately. It is important that you understand ROI (return on investment) and how and when to expect it. You have to be clear about how you want the money to be spent and what kind of results you expect to see even if not immediately but after a short while.