As a business owner you are well aware of importance of SEO or search engine optimization. In a world where Internet is the first source of information for most people it is important for you to increase your business’ visibility on the search engines. A SEO consultant would use multi-pronged strategies to help you rank high for targeted keywords and key phrases. But when every business you know is running its own SEO campaign is there a way to rank ahead of your competition? Local SEO Services is the answer to your question. If you talk to the best SEO agency they would insist on local search engine optimization.
So what is Local SEO services and how is it different from organic SEO services? While local SEO services share many common traits with organic SEO services they are focussed towards a local geography. The core idea here is to promote a business among its target audience within a territory. For instance a pizzeria in Sydney is likely to gain more traction targeting keywords ‘best pizzeria in Sydney’ than merely using ‘best pizzeria’ and ranking high on global search results. Small businesses that operate within a small geography are using local SEO to their advantage. Let us walk you through some of the benefits of local SEO services –
- You gain immediate visibility in your local market and this helps you grow your business exponentially. You know how hard it is to rank for targeted keywords on the search engine result pages. But adding location to your targeted keyword immediately improves your odds of finding favourable ranks on the SERP. Users psychologically have more trust on links that are listed on the top of the search results and when you attain high rankings using local SEO techniques you align your business for higher returns.
- Your audience searches locally and you need to optimize your website accordingly. The search habits of Internet users have changed over the years. Long tail keywords (ex: budget hotels in Brooklyn, New York City) and conversational searches (ex: which is the best restaurant in Queens, NYC) have become common. By adding a local touch to your campaign a SEO consultant would be able to make your website or blog more discoverable.
- Local searches offer immediate returns and often lead to monetization within 24 hours. It is estimated that 75% of all local searches lead to a location visit or a phone call within 24 hours and this translates a huge opportunity for your business. You would be able to generate highly qualified leads using local SEO services.
- It generates more repeat business and keeps you ahead of competition. As you may be aware repeat business is what your drives sales figures and profits. Local SEO helps in cementing your business name in the minds of target audience. A former customer is more likely to do business with a brand that he or she finds online. Same is the case of people who search for information afresh every time and their confidence in a business gets reinforced when they find it online on repeated occasions.