If you have Googled tips to choose a SEO firm you may have come across the usual tips on experience, expertise and price. What most of these blogs don’t say is how you must choose a search engine optimization for your small business. Is that important? We bet it is. From your choice of an insurer to that of a lawyer or tax consultant you would always choose service providers based on your needs and the kind of clients they work with. Digital Marketing should be no different and hiring the biggest and the most popular agency may not always be in your interest. Small agencies offer more in terms of value to small businesses and here let us explore some of reasons why you should try and opt for a small SEO firm that would become your partner in success.
- You can choose between being important or dispensable for the SEO firm – the choice is yours. The reason we say this is because there are all kinds of SEO firms in the market, from once catering to a handful number of client to those dealing with hundreds. If you are the smallest client for a large firm you will have to bear with their set order for preferential treatment. You can least expect the best resources in that firm to be assigned on your project. On the contrary if you are among the top paying clients to a small agency you would benefit more in terms of communication and personalized services.
- Always look for creative solutions and not textbook ones. Search Engine Optimization is a constantly evolving territory where every major algorithm update creates new opportunities and hits many tried and tested practices with a sledge hammer. While you would expect large agencies to offer you more in terms of creative solutions what they really do is contrary to it. Since the agencies work with hundreds of clients they often resort to textbook solutions. You can’t really expect a young executive in a large agency to deviate from their standard process and try something creative which risks inviting wrath of his/her boss! Small agencies don’t suffer from this handicap and can explore new and creative strategies faster.
- Your meager budget can often restrict your campaign if you work with a large agency. You most likely have to settle for their cheapest package which won’t necessarily help you stay ahead of the rivals. Also if you don’t have the budget to subscribe to even their cheapest package these agencies aren’t likely to walk the extra mile and accommodate your needs. Small agencies offer you more flexibility with their pricing. For instance you can take care of all the content requirements for your project and the agency may offer you some discounts on the package in lieu of this. Their packages are attractively priced and hence you may be able to choose their premium packages (involving more SEO activities that offer more traction) that would boost your SEO efforts.
To sum up you must be extremely choosy while hiring a SEO firm for your small business. You shouldn’t be intimated by one nor dictated by their work process. You need a partner that will help you grow and stay ahead of the crowd.